May 10th is the China Brand Day announced by Chinese State Council in 2017. On May 10th this year, as the second China Brand Day, Tuhu.com, together with People.cn, which was founded by People’s Daily, one of the biggest 10 newspapers of the world, and 28 important automotive aftersales market product and service brands, kicked off the China Automotive Aftermarket(AAM) Integrity Alliance in Beijing. Tuhu.com is the biggest online AAM ecommerce platform having more than 13,000 collaborative maintenance shops and 2.5 million daily active users. The China Association of Consumer, China Association of Quality Inspection, China Association of AAM and over 100 important media were also invited to the ceremony. This first batch of 28 alliance members are all worldwide famous company being active in AAM, such as Bosch, 3M, etc. As an important alliance member Saint-Gobain also participated in the launching ceremony, together with its brands serving the AAM market, as SolarGard, Sekurit and Norton. Zhang Xiaoling, Marketing Manager in China of Saint-Gobain Solar Gard Specialty Film attended the lighting ceremony. During the summit forum, Hanson Wang, APAC CDO, together with the senior executives of 3M, Coopertires and Giti shared their market insights. The establishment of the alliance will help to promote the standardization and quality system of China's automotive aftermarket.
